Since I can remember I have always been enamored with dragons, stories of dragons and good/bad guys battling them, etc.   Call it a boy thing.   Some of you may have already noticed that the “dragon” has largely been left out of the PRC’s marketing thus far for the 2008 Olympics.  For example, it did not make Beijing’s list of those ”cutsie” mascot animals that the host city normally rolls out as part of hosting the Olympics. 

I recently came across this interesting post on the Danwei blog (a killer blog dealing with China, by the way) that explores this topic in depth.   A very nice piece highlighting the intersection between history, sociology, business and marketing/branding, something Danwei excels at nailing.  

A number of you mentioned the upcoming Olympics in China during one of our early touch base sessions as an area of interested re: China, so you may in particular find this post worth checking out.