Submitted By: Steven Rodger

It depends on what kind of surfing you’re talking about. What was once an industry influenced primarily by Hawaii, California and Australia, there is a sleeping giant who has been awakened … Chinese surfboard manufacturing. In an industry worth over 8 billion dollars, it is no wonder why China is getting involved. With the disappearance of the Clark Foam [the former leader of 'blanks' for surfboards], there are more and more Chinese surf manufacturing plants popping up all over China.

Most of these Chinese boards are being stamped with expired logos from the past, such as The Realm or Canyon. Next time you’re at Costco look for one of these boards. All these boards are being hand-made, by Chinese shapers as oppose to machine produced. The ironic part …n one of these Chinese shapers have ever surfed, nor have they ever visited the beach. While Chinese surfboard production does not represent a large part of the sales market yet, it surely will in the future as this new Asian growth is merely the tip of the spear. Further expansion into China is certainly going to occur, primarily because surf-shop owners of the U.S. are begging to dually have the long sought-after margins, and to quench the demand for low-end/beginner boards.

While most MBA’s probably are too busy with business matters to get a board and go surfing, this is an interesting phenomenon/opportunity that we’re seeing across most industries. Asia is clearly changing the way we do business. Similar to the Wal-Mart dilemma, this puts some skilled crafts-people out of jobs … Diversification of skills and products will help to alleviate this problem evolving the industry to the next level. Debates over whether tariffs should be put into place have been made to block the importation of Chinese boards, but would this be fair?

Who should determine whether Asia should be able to dump cheap products on US soil?