Archive for July 16th, 2007

Starbucks Closes In The Forbidden City (and Battling National Brand Boycotts)

See this very timely FoxNews.com article on Starbucks in China that just came out as a follow up to our visit. And see also this very good CNNMoney.com article I just came across, “China’s New Cultural Revolution“.

We visited with both Dr. Woon at Starbucks in Shanghai, and you saw for yourself the Forbidden City.  Thus, you should be able to make an informed, sophisticated and reasoned opinion on this issue, either way; and much more so than the normal American blah-blah-blah who doesn’t know jack about Starbucks or branding and/or could not locate China on a map to save his/her life ….

See also my previous post you read on this issue: Battling Brand Boycotts.

When we visited the Forbidden City, you made it a point to track this small outlet down and take a look at it, right?  Your thoughts on this topic (brand boycotts based on nationality)?   Be sure to click on the above linkes for more background posts and information.

4 comments July 16th, 2007


Calendar

July 2007
M T W T F S S
« Jun   Aug »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Posts by Month

Posts by Category

The posts, comments and/or views expressed on this trip blog, whether by a Cal Poly student or faculty or an outside guest to the blog, do not necessarily reflect the policies or views of Cal Poly, the Orfalea College of Business (OCOB), any of the OCOB's graduate programs and/or other students who participate in the trip.