Submitted By:  Katie Hofman

Here is a link for a commercial for V05 hair products that I found interesting.

Typically I find commercials boring and thank my DVR for the ability to skip them, but this one caught my attention.

As we near our trip to China, I found myself thinking about what this commercial is saying. Does it seem accurate based on what we have been learning, or is it playing into an “old-fashioned” view of growing up Chinese? What other messages are being conveyed beyond “buy V05?”

Professor Carr Addendum: Good post.  I dug this commerical.   Lots going on there — could be a great case study to analyze from a marketing/advertising standpoint.  As long as we are discussing hair and beauty, you must read this “My Last Day on the Job at a Chinese Barbershop” post by Ben’s blog. It is incredibly well done, insightful and moving. Kudos to this young man. Gutsy, humble and courageous. See my earlier post on him: Ben’s Blog.  I am not a terribly big fan of American chest thumping, but when I read something like this on Ben’s blog I see an example of America and American global citizen behavior, at its very best, and feel very proud and optimistic for our future.