In China trade shows are a much, much more prominent marketing and promotion channel than in the US. And a number of the good, attractive and ‘higher caliber’ and higher visibility trade shows in China often take place in October and April.

One of the drawbacks of the timing of our annual MBA trip to China/India is that it takes place in June/July. Hey, we can’t see and do it all; yet perhaps this year we will get lucky while in the Shanghai area and be able to see one (but I can’t guarantee it as I don’t get to determine when the trade shows worth targeting do/do not take place in the Shanghai area).

When that day comes when you have the opportunity to attend a trade show in Asia, you MUST grab that opportunity, and the following articles are must watches and reads:

Marketing and Selling to Chinese Businesses - Part 1

YouTube Video on China Sourcing Fair

For a nice searchable examples for worldwide trade shows, click on Global Sources and Global Sources Trade Show Center

Five Tips for Getting the Most out of Exhibiting at Trade Shows

Visiting a China Trade Show

Getting the Most out of a Trade Show Visit in Asia

Selecting the Right Trade Show for Your Needs

What Happens After Your Trade Show Visit?

This video and these articles made me want to go into sales … almost.