Check out this Wall Street Journal article on McDonald’s Strategy in China. It’s a hoot to read. Who would have thought beef could be sooo “sexy”?  Yaaaah Baaabby!

On a serious note, I will try to get you into a KFC, Pizza Hut or McDonalds or two while were are in China or India. This article does a great job laying out some of the differences you will see there in such stores, and why, and how to localize these types of multinational products for an emerging market.

For example, after reading this article, you should better understand why you see chicken (and fish) everywhere in China (and dog in Canton, now Guangzhou), and not as much beef (too expensive for most folks).

Your thoughts?