Customer Service, How Can I Help You?
Submitted by: Raquel Rusing
I just wanted to share this with everyone because I thought it was relevant and humorous. I ordered my business cards for the Chindia excursion from a site called VistaPrint.com. I’d consider myself capable of navigating a website, but somehow this site, with all of its advertisements (which probably is the explanation for the amazingly cheap purchase and high quantity of cards I could order!), completely confused me. Trust me, it was a difficult checkout. I had to customize my business card, enter my credit card information and then I had to launch my own “Just Say No To Advertisements!” campaign before I was allowed to proceed to place the order! The entire time, the formatting of this site was so confusing that I didn’t even know what to actually click to move forward. So, at the end, when I didn’t see anything that said, “Complete Order,” I did the stupid and impatient American thing.. press EVERYTHING! It was like Super Nintendo Street Fighter all over again. And to my surprise, I somehow managed to double my order quantity upon checkout! Go figure. My first thought, “!%&@!!!!!” I took a leisurely two minutes to compose myself and then proceeded to find the customer service number to cancel my order. At least that was my intent. Cancel. I didn’t appreciate being corralled into purchasing more than I wanted to purchase… those sneaky little… When I called the number, a lady with a thick accent responded, “Customer Service, my name is… ” and I couldn’t hear the rest. All I could hear was that she was Indian! My first thought, “!%&@!!!!!” This meant that I’d have to take an hour or so out of my day sorting through something that was ultimately my mistake, but still a HUGE inconvenience.
But hear me out, I’m not done yet! SHE WAS AMAZING! That phone call, and I quote from my phone’s timer, took a total of 5.03 minutes, including a confirmation email of my refund. I immediately said, “I need to cancel my order.” She was straight to the point, didn’t waste my time asking questions about if I would like this offer or that offer or whether I was interested in getting credit instead of a refund. No, her response, “I can do that. Would you like an email confirmation?” WHOA! I flipped a 180! I hesitated, but backtracked a bit and told her, “Well… I just want to cancel the extra 500 cards. I’d like to keep the first 500. Your website was really confusing” Her response, “I apologize about the email confusion. You will have a refund of… blah blah… would you like an email confirmation? I will stay on the line until you receive it.” And then I checked my email, she stayed on the line, my refund was cleared and that was that. Outsourcing customer service to India… that was the best customer service I’ve ever received!!
Although it’s not a new discussion topic, I found a couple Wall Street Journal Articles that discuss how our new President is affecting outsourcing to India:
India’s Outsourcing Industry Is Hesitant to Embrace Obama
Indian Outsourcing Firms Lay the Groundwork to Hire More Americans
18 comments February 26th, 2009