Made in India - A Stamp of Quality

November 28th, 2009

It wasn’t too many years ago when tags reading “Made in India” carried a negative connotation. Quality was not associated with most products that came from this country. Yet, those days are gone and times are changing. Indian businesses are now recognized for the quality of not only their products, but also their business practices. In 2008, Tata Steel Limited, the first integrated steel plant in Asia, was the only company to receive the prestigious Deming Prize, which recognizes companies that make major contributions to the advancement of quality (Click Here).

The Deming Prize is named after Dr. William Deming of the United States, a statistician and an expert in quality control. After several years of consulting in the United States and receiving little recognition for his ideas, he moved to Japan. The Japanese embraced his ideas, particularly his concepts of Statistical Process Control (SPC). He not only worked with senior management on his ideas, but also with all the layers of the companies he consulted in order to integrate SPC fully. He was well recognized in Japan, and in December 1950, the Union of Japanese Scientists and Engineers (JUSE) named the Deming Prize after him. Since then, the Japanese have recognized at least one company each year with the Deming Prize for their advancements in quality. Receiving the award is a prestigious accomplishment and one that is highly difficult to attain. It is the highest achievement in the world of Total Quality Management (TQM).

For the most part, only the Japanese companies or the companies based in Japan have received this award. Typically, these are manufacturing companies. It wasn’t until 2001 that a non-Japanese company was awarded the prestigious Deming Prize. Since then, at least one Indian company has received the prestigious quality award every year, with the exception of 2006. In 2008, Tata Steel was awarded the prize. To put all this into perspective, only one US Company has ever received the Deming Prize since the awards’ inception.

I think that the greatest achievement of Indian companies winning this award so consistently every year is not the actual winning of the award it’s their drive and constant desire  to improve their products and processes. It indicates their craving to fit in and even be superior to other countries in terms of quality management. It’s obvious that the companies are pushing hard to be competitive in the global economy.

Considering this award is typically given to a manufacturing company, it’s not representative of all types of companies in India. However, it’s definitely a start. Many other companies have set quality standards for their businesses in consonance with the Bureau of Indian Standards, which creates national standards for businesses. Even other companies are following standards that most U.S. companies follow such as ISO 9000.

With all the advancements that India is making in terms of quality and quality management, what does this mean for the United States? The real threat here is how their quality management processes will sustain their companies to be directly competitive with the United States. What can companies in the United States learn from this threat?

For more information on the Deming Prize, please visit the Deming Institute site (Click Here).

- Danielle Steussy

Entry Filed under: 2010 Student Blogs, India, Misc.

2 Comments Add your own

  • 1. Jordan Wente  |  November 29th, 2009 at 4:36 pm

    What an interesting article. It seems that Indians are using this quality control as a competitive advantage over their lower quality competitors. This award is surely a great achievement that is publicizing this advantage. It is refreshing to see with economic growth India is striving not only to grow but also to do it right. However, this might mean that products produced in India will no longer be a low cost option in the global economy. I suppose if the United States wants to compete they will have to learn to implement quality control into their business practices.

  • 2. Phil Hamer  |  November 30th, 2009 at 11:25 pm

    Quality definitely comes at a cost. It makes me wonder what kind of quality costs are associated with being in a position to win a Deming award and why we see so few American manufacturers winning.
    Another possibility is that manufacturers in countries known for quality products like European countries and the US don’t feel the need to apply whereas Asian countries like Thailand and India that could be perceived as inferior, use the award as a way to prove themselves to global buyers.

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