Over the years I have been a part of some good discussions about wine in China and why California wineries can’t seem to pull the trigger and get into that market.   I have also previously blogged on this topic (click HERE) so be sure to check out this prior blog post for relevant background to this post.

As you will notice when we arrive in the PRC, the French and Aussies are already there. You can find a few bottles of Napa Valley wine here and there, but not many; and I have rarely seen a Central Coast wine on a shelf or in a restaurant in China.

First mover advantage for the Aussies and French?  Time will tell.

Check out this Wall Street Journal article on the subject, “People I Know Still Put Ice and Juice in Wine.” Great article that relates to our trip!

And go ahead and admit it … you or one of your family members has on at least one occassion dropped an ice cube in a warm glass of Chardonnay to chill it. Really, go ahead, admit it. It’s okay. I have done so myself. We still like you.

Can you see the potential for wine sales in the PRC?

Addendum:  See this WSJ article,  Sip These China Stocks and this China Real Time WSJ blog post, Why the Chinese Love Lafite and this article in Foreign Policy, China Goes Sideways.