Matrimony.com and Arranged Marriages in India by Sam Kligman

http://www.businessweek.com/articles/2013-04-04/on-matrimony-dot-com-indias-arranged-marriages-hit-the-web

So you thought parental matchmaking was something of the past in India? Think again – “marriages within the community is still very much the norm” except now there is a modern twist to the process. Narayan’s article focuses on the growth of Matrimony.com, a company that has “brokered more than 2 million marriages” by helping parents match their children by cast, complexion, and religious values. The company also touts an Elite Matrimony unit for those who don’t want their offspring’s profile blasted around the web and have the money to pay for this premium service. Putting aside the standard ethical debate that centers around arranged marriage and just looking at this from a business perspective, this industry has a great deal of room for growth I do not doubt that he will meet or exceed its $37 billion projected cap.

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