Submitted by: Logan Travis

It seems like eons have passed since school began. Each of us has crammed our brains nearly full of business wisdom and is probably suffering from massive headaches. With so much knowledge, how many remember Lonnie Hodge? Here’s a link to Lonnie’s bio at Culture Fish Media with a hopefully memory jumpstarting picture. Mr. Hodge spoke to us about the significant marketing differences between the U.S. and China. He also mentioned a little website called Twitter and its role instantly spreading the news of China’s devastating earthquakes in May 2008.

I was thrilled at the power of this micro-blog (from Wikipedia: “Micro-blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.”) to bust through the heavily filtered Chinese media in mere moments. Lonnie so convinced me of its potential that I went home that night and signed up. However, the following morning reality set in – as it often does – as I discovered almost no one I knew had a Twitter account. How could this be? Most everyone I talked to hadn’t even heard of the site that singlehandedly announced a monstrous natural disaster to the world. Feeling unfulfilled, I resided Twitter to a decidedly non-SLO (and potentially non-American) phenomenon and let it slip into cobwebbed disarray.

Until The Wall Street Journal started talking about it.

Search “Twitter” on WSJ.com and you have to comb through thirteen pages of results to get see a 2008 date. Along the way you’ll find a How to Twitter, an article detailing (Not Quite) Earning a Living on Twitter, even a Brazilian telecommunication company advertising its new fiber optic services via a Twitter celebrity: Marcelo Tas? Not wanting to feel the utter dissatisfaction of advertising my daily activities to the void yet again, I did a little research. My search yielded information in support of two competing arguments: 1) Twitter is a populist juggernaut disseminating massive amounts if unbiased information to the world and 2) Twitter’s usage statistics don’t match its hype nor do the vast majority of users utilize its world-changing potential.

Facts Advancing Twitter as the Next Voice of the Public:

Lonnie brought Twitter to my attention with his story of the China earthquakes. He enthralled me with users spreading detailed information before most major news channels had even said word one the event. This was not a standalone event. An article in Hong Kong’s Media magazine wrote on Twitter’s role in the March 2008 Tibetan riots:

The aftermath of March’s protests in Tibet highlighted the growing importance of user-generated content in China. Netizens turned to online media to voice their opinions both of the riots, and of the Western media’s coverage of them … Similarly, microblogging services such as Twitter and Fanfou provided an outlet for the feelings of users in Tibet and elsewhere in China. Several blogs monitored these ‘Tweets’ to discover first what was happening in Tibet, then how others in China were reacting to events. (Davis, Anita. “Tibet Riots Spark Social Media Surge.” Media Apr. 2008: 10. Found via ABI/Inform.)

The author suggests “… these platforms are especially valued by Chinese citizens for whom this level of freedom of speech has not existed in the past.” If it is true, Twitter and sites like it may become a major media outlet in China and other Asian nations.

It certainly has the numbers. Twitter went from 600,000 users a year ago to over 6 million. That is a 1,000 fold increase in less than a year! Plus, this is only a measure of Twitter’s domestic web traffic; it does not include Tweets from cell-phones nor users overseas. The increased activity recently caught Business Week’s attention:

The microblogging service Twitter has caught on with everyone from celeb Ashton Kutcher to CEOs. Yet for all the buzz, Twitter has always seemed more novelty than business … It turns out there is. In fact, there’s growing evidence that Twitter, a company with no revenues today, could be worth several hundred million dollars. Two sources say social-networking service Facebook offered to acquire Twitter late last year for $500 million in cash and stock … What’s the big appeal? Twitter’s growth, for starters. Six million people use the service, up from 600,000 a year ago, according to Web traffic monitor Compete, and those numbers don’t include people who Twitter from cell phones or overseas. (Green, Heather, Robert Hof, and Spencer Ante. “Six Million Users: Nothing to Twitter At.” Business Week 16 Mar. 2009: 51. Found via ABI/Inform.)

Business Week’s point it less social-revolution and more economic profit. Yet, it is quite difficult to argue with the numbers.

So, Who are These 6 Million People and What do They Say?

It isn’t as difficult as it might seem to argue numbers. Only a month before the Tibet outcry and three months prior to the earthquakes, Twitter released a blog of its usage statistics. China is decidedly absent. Why? Reading through the comments I found one from an apparent Twitter employee: “Dear Australia, We love you. But we had to choose a cut-off point for this particular chart, which we hastily put at 10 — i.e., the top 10 countries outside the U.S. by twitter.com visits. Currently, Australia is number 12. Try harder! :)”

A little harsh. More recent statistics from the Alexa show China much higher in Tweets than the year before. It is ranked #5 (and India at a surprising #4) claiming approximately 3.2% of user visits. This is significantly less than the U.S. at 47.5% which begs the question, “Who Tweets?” I still know fewer than 10 people on Twitter and from asking classmates I don’t believe I’m alone. But the site has 6 million users meaning almost 3 million in the U.S. This gross discrepancy comes from defining potential world impact on users rather than usage. It seems like a minor issue. Yet as the Alexa numbers suggest, Twitter’s overall web traffic at 0.2176% of world usage (3 month average) means only a small fraction of its accounts are active.

Additionally, the question of what information is rushing across Twitter’s server raises concerns. For those of you without Twitter accounts, take a look at a site called Twistori. Clicking one of the six keywords on the left will cause the site to display – in real time – all posts containing that word. Anyone want to time how long it takes to see some profound insight into China’s media restrictions? Or even India’s upcoming elections? I hope you have several days to dedicate yourself.

I’m also sad to say that one Tweet that catches your attention may be a plant. Astroturfing has grown increasingly common on social sites. Sara Yin with Hong Kong’s Media reports:

In the pre-internet days, astroturfing was limited to politics. The phrase refers to the practice of paying people to create fake grassroots (hence the pun) sentiment … But in China’s online sector, astroturfing has become a media issue, with reports of students hired to feed messages on bulletin boards (BBS), social networks, blogs, even Twitter … One of the biggest astroturfers is the Chinese Government, which has built up an army of blogging students (known as 50 Centers, as the typical price for their services is 50 cents per post) to fend off what they see as hostile forces on the web. These pounce on online discussions that touch on sensitive issues and neutralise them, sometimes through on-message posts, other times by rendering the discussion meaningless through banal posts. (Yin, Sara. “Astroturfing.” Media 7 Aug. 2008: 9. Found via ABI/Inform).

Tweet Your Day Away

So, what do you think? Twitter certainly offers some amazing benefits, particularly in mass information dissemination. That information may prove utterly useless though if it only comes from a small group of active users especially if they Tweet with ulterior motives. Personally, I plan to keep my account active. I even started posting again primarily to break up some day-long study sessions. I don’t have any followers and only keep an eye on a few friends. It’s just strangely appealing to broadcast my actions and ideas onto the web. Maybe you’ll agree.

Submitted by: David Caldwell

It seems as if a firestorm of coverage has erupted from India in the past few days: headlines like “Indian Official: Terrorists Wanted to Kill 5,000” and “India Ends Mumbai Rampage After 60 hours, 195 Dead” seem to bring the visceral carnage straight into our living rooms and onto our coffee tables from 13 time zones away. Since the development and distribution of modern satellite and fiber-optic communications matured in the 90’s, information has been pouring back and forth in ever increasing volumes over our tiny blue planet as quickly as relativistic speed limits have allowed. With this ever increasing capacity, we’ve begun to push entire industries abroad to take advantage of lower costs and greater production capabilities. Indeed, even our military has started pushing GPS and communications technologies into the forefront of its offensive and defensive capabilities - replacing battalions of troops and stockpiles of nuclear warheads as its primary deterrent.

On the flip side of this coin has been the quick and cheap dissemination of communications tools to more unscrupulous characters. It came as a shock to Indian commandos that the terrorists involved in this week’s attack were found to be using “Blackberries to Monitor the World’s Response to Their Actions“. According to CNN, “the gunmen were as brazen as they were well trained, using sophisticated weapons, GPS technology and mobile and satellite phones to communicate….they were constantly in touch with a foreign country.” It goes without saying then that access to cheap, ubiquitous communications technology can come as mixed blessing.

Update: Apparently Twitter has gained some popularity in India, and it was used extensively by the people present at the event: Mumbai: Twitter’s Moment

Click HERE to read a nice post re: some post-Cal Poly visit thoughts from the recent guest you hosted from the southern China city of Guangzhou, Dr. Lonnie Hodge of the blog One Man Bandwidth.

What did you learn about China and/or business from his talk that you did not know before?

Per the recent post on networking, were you able to reach out, accept his invite to connect with him using Facebook and/or Twitter and start to build and a form of guanxi (social media) relationship with someone in China?

And yes, that is the urinal at the Madonna Inn you see in his Part I post. His point: We can be just at “kitschy” as China (when you get to China you will see what he means).

Lonnie, we enjoyed having you in SLO town. Thanks for taking the time.

In China trade shows are a much, much more prominent marketing and promotion channel than in the US. And a number of the good, attractive and ‘higher caliber’ and higher visibility trade shows in China often take place in October and April.

One of the drawbacks of the timing of our annual MBA trip to China/India is that it takes place in June/July. Hey, we can’t see and do it all; yet perhaps this year we will get lucky while in the Shanghai area and be able to see one (but I can’t guarantee it as I don’t get to determine when the trade shows worth targeting do/do not take place in the Shanghai area).

When that day comes when you have the opportunity to attend a trade show in Asia, you MUST grab that opportunity, and the following articles are must watches and reads:

Marketing and Selling to Chinese Businesses - Part 1

YouTube Video on China Sourcing Fair

For a nice searchable examples for worldwide trade shows, click on Global Sources and Global Sources Trade Show Center

Five Tips for Getting the Most out of Exhibiting at Trade Shows

Visiting a China Trade Show

Getting the Most out of a Trade Show Visit in Asia

Selecting the Right Trade Show for Your Needs

What Happens After Your Trade Show Visit?

This video and these articles made me want to go into sales … almost.

A hat tip to Gary Chou for sending me the below link. I am a National Geographic subscriber, remember the below issue coming out and reading it, but I forgot to put up a post and the issue had since disappeared into the mess on my office desk at home.

Click HERE to check out these great pics on China’s Instant Cities (the photo gallery link is on the right side of the page; the commentary by Peter Hessler is top notch, as is all of his work - e.g., Two Years on the Yangtze). And reading this very good Wall Street Journal article, On the Move: Chinese Officials Want More Farmers to Migrate to the City; But They Are Also Aware That Migration Brings Problems, will put these photos into a good big picture context for you.

Finally, last month, April 2008, National Geographic published a special issue only on China called, China: Inside the Dragon. Check it out. Again, some great short pieces by Peter Hessler and the usual amazing pictures. You can also click HERE to listen to the China Business Network’s recent podcast interview of the Editor-in-Chief of National Geographic Magazine, Chris Johns, about this issue on China. I also had no idea National Geographic is read by 40 to 45 million people each month. Cha-ching. And talk about a company that has put on a clinic for others re: how to manage and build its brand ….

Enjoy.

Prof. Carr June 13, 2008 addendum: see also this related post on instant city Shenzhen I just made (Shenzhen is located in southern China).

Submitted By: Simone Michel

South China was once known as the world’s factory floor. Plants used to spring up like mushrooms and seas of workers would wait in front of the gates in hope of being the lucky one to get a job. Lately, this picture has started to change. Many of the big gates remain closed due to rising costs and shifts in Chinese government policy, knocking hundreds of smaller factories out of business. Some of the factories that are still in Guangdong province, watching how their profit margins disappear, are considering moving to lower-cost countries such as Vietnam. According to this 1,000 shoe factories closed in 2007.

Many reasons come together: Companies are losing money because of the rising value of China’s currency, making it more expensive compared to the US Dollar. Furthermore, raw material prices ballooned and not the full percentage of this price increase could be passed on to customers. Tax shields for foreign companies were abolished. Inflation returned to China last year as well, letting cost of labor rise faster than productivity. As a rule of thumb, foreign managers in Shanghai have to raise wages by 10 percent every year, otherwise their employees give notice.

But rising cost is not the only reason factories have gone bankrupt. On one hand, workers can now find more jobs elsewhere than ever before and South China is experiencing a labor shortage. Furthermore, the workers that can be found are unskilled. On the other hand, China’s government is making it harder on these factories. After encouraging cheap manufacturing for more than a decade, the regime wants to push investment toward high-tech. The goal is to have more sophisticated factories with higher-wage jobs. China is following Japan and Taiwan, countries who have both started out at the low-end and climbed up the manufacturing ladder to the high-tech end.

Furthermore, the government changed labor policies at the beginning of this year. Chinese workers are starting to get aware of the working conditions and are now demanding higher wages, overtime pay and improved safety. The second broadcast of NPR’s China series highlights nicely how the new law is requiring businesses to give workers written contracts and pay compensation if they’re fired.

With more and more workers pressing their rights against their employers, a supplier’s market of labor and rising costs, the factories are forced to come up with new ideas. Do you think the factories in Guangdong province have to shut down because of all these external influences or do you think it’s their own responsibility because the concept of lean production has never played a role in China’s past?

Submitted By: Naomi Guy

The air is hot, sticky, and dirty. Your throat becomes itchy and a bad taste arises. What do you do? Well, in China you better not spit. Renmin University in China has created a Civic Index to measure the “civility” of their cities and gauge progress as the Olympics draw near. The index analyzes behaviors such as spitting, littering, and line forming from over a quarter million observations and surveys. According to this article, Beijing has been decreasing this behavior, but not as drastically as required before the Olympics. In 2007, Beijing scored 73.4 points, up from 69.06 in 2006 and 65.21 in 2005, but not up to the 80 point target. Changes were brought about using both positive and negative reinforcements ranging from flowers to fines. An example of an interesting (yet somewhat derogatory) program is one to promote the peaceful forming of lines. On the 11th of each month (standing for 1 after 1), uniformed officials swarm upon bus stops and subway stations waving flags at everyone to ensure they line up. The program was created by Zhang Huiguang, director of Beijing’s Capital Ethics Development Office. She is now better known as “Ms. Manners”, and claims that changing these bad habits before the Olympics is “crucial in providing a cultural and historical legacy to China and the world as a whole”.

So what’s the big deal? It seems obvious that any country would want to look as good as possible for the hundreds of thousands of tourists expected for the Olympics. Well, we all remember back a few short years ago when SARS was a major health threat. During that time, officials tried to stop spitting in public to help stop the spread of the disease. Sadly, more effort has been directed into putting on a clean image for the Olympics than protecting the health of the country, and the world, just three short years ago (article). A fairly drastic change in behavior has occurred in the past year to create a new image, three years ago, when lives were at stake, it was hardly a difference.

So why is this? Did the government not care as much about health, or were people too stubborn to believe the threat of SARS? Is an external image more important than internal wellbeing? Would you expect this behavior to be true outside of China? Do you agree with Ms. Manners that these changes are crucial to providing a legacy?

I’d like to leave you with this statement by, Zhang Faqiang, vice chairman of the China Olympic Committee, “Ultimately, China’s modernization rests on the quality of its citizens.” Do manners truly make a quality citizen? and can that lead to modernization? I’ve know some key American inventors with little to zero etiquette…

A hat tip to Dan Harris and the China Law Blog for this lead ….

Here is a really, really interesting power point presentation by advertising giant Ogilvy on consumers in China’s Tier II and III cities. Some great stuff in here that will relate to what you are studying or will study in your MBA marketing class this winter quarter (e.g., branding, market segmentation, packaging, impulse buying, distribution channels, price sensitivity, who makes the family buying decisions, etc. anyone?). This material also highlights why so many foreign firms are trying to get into the market there — the consumer class and their spending power in these lower tier cities are on the upswing. This presentation is worth spending a few minutes to click through and study. Doing so, via this compare and contrast measure, also helped me better understand the marketing of products here in the US. Once in China, as you walk in and out of stores, and as you bus from A to B and look out the window, you need to think back to this material and connect some of the dots as related to your coursework ….

You may have seen the movie, No Country For Old Men. If not, check it out. This film is an example of why movies get made and why I they hook me (the good ones, that is). Amazing film and acting. Amazing. No silly, happy, pandering, unrealistic Hollywood ending that plays on people’s desire to feel good at the end of the story so they will keep coming back to the theater and spending money, so triple amazing.

If you saw that film, you perhaps noticed and maybe heard about lead actor Josh Brolin’s request that the film’s director get a shot of a fellow actor on a bridge wearing a “Templeton Eagles” jacket. Brolin went to middle school in local Templeton, and he did this as a nod to his time and friendships there.

Click on this YouTube clip and you can see a similar Oscar award winning cameo sweatshirt appearance pimping the Cal Poly Orfalea College of Business from some of our guanxi in Guangzhou — Lonnie Hodge and David DeGeest of the China Dream Blog for Charity Project.

David, a Grinnell College gradaute, was in a contest which put him in the running to be one of the few foreign expats in China who got to carry the Olympic torch for a few meters this upcoming summer (for more info see my prior blog post Vote For David DeGeest!).

Okay, so maybe this YouTube shot is not as dramatic as the No Country For Old Men scene I note above, but I had to make a link to acting and the Oscar in some way to spice this post up a bit.

And while you are at it, check out their limited edition items for silent auction (gifts of Olympic pins and coins from Lenovo, which David won through coming in as a runner-up in the Olympic torch carrying contest). The funds from this silent auction will go to their charity project, it’s a great cause, and these are good fellows. Click here jump in and bid. You can bid on anything (but leave the pins for me!). Let the bidding begin!

Submitted By: Dena Malloy

Take a look at this Wall Street Journal article and this New York Times article.

Recently in the news, there has been a firestorm of recalls of Chinese made goods. One of the companies that was forced to make a recall was Mattel. The company has recalled approximately 18 million toys in total. About 3 million of these toys were recalled due to lead paint. Lead paint is certainly not good for the health of a child, but no harm has actually been proven to have occurred. The other toys contain small magnets that pose a hazard to children that swallow more than one of them. When the child swallows the magnets at longer intervals (20min – 1 hr), the magnets can attach to each other inside the child’s intestine and become stuck, perforating the intestine. One child died in 2005 and several have required surgery to remove the magnets. Almost all of these toys were made China, but the magnet problem is a design flaw.

Was Mattel trying to throw China under the bus? The design issue with the magnets is not new. Why recall now along with the toys containing lead paint? Did they finally have a way of making someone else seem responsible? Did they get busted and have to apologize or are they strategically apologizing just to keep on the good side of their biggest supplier? Are they now going to be sued because they have admitted to a design flaw causing harm?

I personally think that Mattel was hoping consumers would blame the magnet problem on China and I think that overall it has worked. I’m sure many of you knew that Mattel recalled a large amount of Chinese made toys, but I bet fewer numbers knew that the majority of the recall was due to a design flaw. The later apology was probably planned the whole time knowing that the recall would make headlines, but the apology would barely be noticed. The Chinese government has a right to be upset. Mattel’s profit are made by producing their toys in China.

Am I too cynical? Do you agree or disagree?