Mattel Official Delivers an Apology in China
Submitted By: Dena Malloy
Take a look at this Wall Street Journal article and this New York Times article.
Recently in the news, there has been a firestorm of recalls of Chinese made goods. One of the companies that was forced to make a recall was Mattel. The company has recalled approximately 18 million toys in total. About 3 million of these toys were recalled due to lead paint. Lead paint is certainly not good for the health of a child, but no harm has actually been proven to have occurred. The other toys contain small magnets that pose a hazard to children that swallow more than one of them. When the child swallows the magnets at longer intervals (20min – 1 hr), the magnets can attach to each other inside the child’s intestine and become stuck, perforating the intestine. One child died in 2005 and several have required surgery to remove the magnets. Almost all of these toys were made China, but the magnet problem is a design flaw.
Was Mattel trying to throw China under the bus? The design issue with the magnets is not new. Why recall now along with the toys containing lead paint? Did they finally have a way of making someone else seem responsible? Did they get busted and have to apologize or are they strategically apologizing just to keep on the good side of their biggest supplier? Are they now going to be sued because they have admitted to a design flaw causing harm?
I personally think that Mattel was hoping consumers would blame the magnet problem on China and I think that overall it has worked. I’m sure many of you knew that Mattel recalled a large amount of Chinese made toys, but I bet fewer numbers knew that the majority of the recall was due to a design flaw. The later apology was probably planned the whole time knowing that the recall would make headlines, but the apology would barely be noticed. The Chinese government has a right to be upset. Mattel’s profit are made by producing their toys in China.
4 comments October 22nd, 2007