The ‘B’ in ‘BRIC’
One of the things we are attempting to do for students in an experiential course like this is to expose them to emerging markets in a way that goes beyond reading about them in a book and having a debate in class. In my view, students from all disciplines will be well served to see in person and better understand at least one emerging market (those on the BRIC list in particular), how they will help shape the future of business, and how an early understanding of these markets will be beneficial to one’s career thought and path.
Here is a nice feature on Brazil, the ‘B’ in ‘BRIC’, that appeared in a recent feature of 60 Minutes. Click HERE to watch.
Questions after you watch the video:
Is there a next ‘China’? If so, is Brazil it? India? Larger Africa? South Africa?
What is Brazil’s comparative advantage to China? (Yes, it has some!)
Relatedly, how does Brazil compare to China (or India) on things like supply chain logistics (ports, rail, inland waterways, highways, etc.)?, the clustering of factories/industries/suppliers that can lead to efficiencies and costs savings, the ability to own or access raw materials, a reliable supply of energy to run the factories, a decent legal system for business disputes and cases, corruption, political stability, etc.?
Is Brazil the next ‘factory of the world’, as the puck of business continues to shift? Other than China, what other country has the tools to enable our Stuff addiction? What other country other than China might be willing and able to subsidize the debt of American consumers (that also means you and me, by the way) who buy the Stuff its factories make?
To give you some context and to help you benchmark, see this 2010-2011 Global Competitiveness Report issued by the World Economic Forum and its ranking of several developed, emerging market countries and non-emerging market countries, that I list below:
Brazil (58), Russia (63), India (51), China (27)
USA (fell from 1 to 4 this year). South Africa comes in at 54.
Other Asian Countries: Singapore (3), Japan (6), Hong Kong (11), Taiwan (13), South Korea (22), Malaysia (26), Thailand (38), Bangladesh (107, Cambodia (109), Indonesia (44), Pakistan (1123), Philippines (59), Vietnam (85)
And here is the cultural question and elephant in the room, but it’s a big one: The average Chinese has a reputation for working very hard and being able to accomplish a lot with limited resources while working under difficult conditions (or conditions a Westerner might find “beneath” them). In your view what would be the pros and the cons of the Brazilian work ethic in comparison to the Chinese work ethic? What other country in the world, whether it be in the services area or manufacturing area, will you find people who will work as hard as the average Chinese works? Per the 60 Minutes segment, the Brazilians, by their own admission, seems to relish a more laid back lifestyle.
Finally, on the California front, for those of you who hope to work and live in California, which of the BRIC economies is the most relevant to you? Who does California trade with more? India, China, Russia, Brazil? Japan? South Korea? Anybody want to locate some quick bilateral trade data tagged specifically to the State of California?
Not trying to push China to the front of the line here. It has its pros and cons. Only trying to give you some variables and factors to consider. This Brazil video helps us visually do that.
Discuss.
Ah, if only I were younger, fewer responsibilities, spoke Hindi, Mandarin, Portuguese or Russian (although Wal-Mart just gave up on Russia and closed down its main office in Moscow so we may need to change the acronym to ‘BIC’), liked business, knew something about business and had an MBA, could lead, could make nice and play nice with others, could communicate well both orally in writing, understood some basics about good data and statistics, understood a little finance, marketing, accounting, law, etc., and was in a position to take more risks ….
30 comments January 8th, 2011















